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iPhone 13: demand will be exceptionally strong due to the vacuum left by Huawei

Renowned analyst Ming-Chi Kuo estimates that the demand for iPhone 13 will be exceptionally strong this year. The expert believes that Apple will capture a large part of the demand of the high-end segment, thanks to new products and a better data sheet, but also thanks to the “Huawei ban”.

In a note to his customers Ming-Chi Kuo, whose predictions often prove to be just for several years just gave his opinion on the demand for iPhone 13. And according to the analyst, no matter what Apple does, it’ll be an even bigger hit than the iPhone 12. The analyst believes that the update of the datasheet and a handful of new features should appeal to a large number of customers tempted by very high-end smartphones, Apple and Android ecosystems combined.

However, according to the analyst, a large proportion of these consumers were Huawei’s customers until now, before the latter was subjected to heavy retaliatory measures on the part of the United States. Since then, the firm has continued to manufacture and sell good smartphones, but these are far less suited to Western customers. Huawei can no longer use the same Android as its competitors.


It no longer has the right, in particular, to pre-install the indispensable Google applications such as the Play Store. Its alternative App Gallery contains mostly an avalanche of Chinese applications, and since then the company has launched its own operating system, called HarmonyOS. The iPhone 13 thus arrives right at the right time to capture the demand of Huawei disappointments in the very high-end segment.

Ming-Chi Kuo says, “Our projections for the future iPhone strategy are positive and we expect iPhone shipments to reach between 230 and 240 million, followed by 250 and 260 million in 2021 and 2022, respectively.” A level of sales to compare with the 195 million iPhone sold in 2020 (which was already a good year for iPhone sales).

In total, Apple is expected to unveil four new iPhones 13 in September or October. They should offer a thinner Face ID notch, better photo sensors, a new OLED Pro Motion display with a 120 Hz refresh rate, and a new Apple A15 chip.

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