Mobile Advertising

On the flip side of the coin, indie developers can also earn money from
adverts, in the form of ads in your own game. Mobile ads can be a good way
to make money from free games (ad-supported games). There are many
different ad services you can sign up with, and all are free to join.
Most ad networks allow you to turn ads on and off at will, so you can easily
implement an In-App-Purchase (IAP) to turn off ads. Another approach, and
one that is more consumer friendly, is to tie ad removal into your other
IAPs. Tell users that making any sort of purchase in the game will remove
ads forever. A $0.99 purchase is worth more to the developer than the player would generate in lifetime ads. Additionally, it boosts goodwill and increases the chances of them making a second purchase in the future.
One important point to note is that not all games are suited to in-game
advertising. Games aimed at a younger audience are not really a good fit; parents will get annoyed and there are many new acts of legislation being
introduced in different regions to protect children from such nastiness, so
tread carefully here. Quite rightly so, I should add.
3D games are also not ideal, as onscreen adverts really destroy the illusion of an immersive 3D world. Casual games tend to be a much better fit for in-app advertising, with games such as Angry Birds Free showing how such ads can be integrated seamlessly.
Last, you should also consider cross promoting your other game titles within each game you release. You can also up-sell paid apps and in-app purchases from free versions of your games. Free game releases on larger stores like the App Store can potentially hit a much larger audience than paid apps, so this in turn can be used to promote other games you have published.

the different types of mobile advertising :

Banner ads

One of the oldest and most popular forms of mobile advertising, banner ads mainly used a discreet “banner” at the top or bottom of the screen that contained relevant text and graphics. These announcements rely heavily on brand recognition, with little space to provide detailed information. It’s a simple and safe way for a brand to see its name and product see as many people as possible.

Native ads

Native ads are often referred to as ads that use paid media or ads that integrate perfectly with the application or the multimedia format in which they appear. It mimics the original application format for an optimal user experience and looks like part of the editorial flow of the page. These ads often appear in social media feeds or as recommended content on a web page. The key to native advertising is that it does not disturb – it exposes the reader to advertising content without protruding like a sore thumb.

Video ads

With consumers increasingly looking for fast and quick to consume content, video advertising is quickly becoming an area of interest for marketers, especially as up to 80% of global Internet consumption will take place through video content this year. Video ads are simple in concept but complex in execution. These are videos that are played while a user opens or interacts with a mobile application. They require a substantial budget but offer a high level of user engagement.

Interstitial ads

Interstitial ads are described as full screen interactive ads that cover the interface of an application. These ads often appear at natural transition points such as a game break or after an application is closed. Advertisements offer marketers a chance to participate in a high-level engagement with the product of an advertisement, often with compelling and creative calls to action. Interstitial ads are increasingly becoming a popular ad format for marketers due to its high impression rate which helps increase downloads and revenue.

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