Top Tools and Resources that independent developers need for their games and applications

Designed for independent developers and studios from the ground up.
Automagically track new press mentions of your games and apps. Get email notifications for new mentions to keep you and your team in the loop.
Calculate average scores based on all press reviews.Website: http://www.google.com/alerts

Promoter

Website: http://www.promoterapp.com

Promoter is well regarded by many indie studios, and it makes the job of
tracking reviews much easier. There are three different price plans available:
▶ Free plan includes 1 user, 1 product, 5 awards, 20 reviews and 50 promo
codes
▶ Solo plan 10 EUR/month or 75 EUR/year
▶ Studio plan 20 EUR/month or 150 EUR/year
Promoter helps you keep track of any and all press mentions. It also has a
fair few other tricks up its sleeve, including:
▶ Automatically track new press mentions of your games and apps.
▶ Calculate average scores based on all press reviews.
▶ Browse a list of 800+ gaming and tech websites grouped by platform,
sorted by Twitter followers.
▶ See at a glance who you contacted and if they wrote a review.

▶ See how many Steam keys or promo codes you have left and when they
expire.
▶ Compile the best press quotes on a great-looking promo page.
▶ Get reminders for festival deadlines—never miss IGF, IndieCade or PAX 10
again.
▶ Keep track of your awards, nominations and exhibitions.
I really like Promoter; it seems to work very well. During my tests it
successfully notified me of all mentions my game received.

Google Alert

Website: http://www.google.com/alerts

A free service that will send you an email notification when your game is
mentioned on the internet. You enter and save a Google search and it will let you know when new items match your search criteria.

“people I talk to don’t actually know about Google Alerts and essentially what it is is instead of you always having to, you know, go onto Google and see, you know kind of what’s trending or what’s happening if there’s a particular topic that you’re interested in you can come to Google Alerts and Google will automatically send you an email whenever that topic is is mentioned so for example I have some some particular company stocks that I track and whenever they mentioned in the news I get an email about that if you’re tracking a certain celebrity or some other individual or something or really , anything that you would normally Google whenever it appears on Google you get an alert about that, so the question is then how do you set it up well you if you want to find it again with http://google.com/alerts

MailChimp

Website: http://mailchimp.com

A bulk email and newsletter management program. You can use MailChimp
to create, send and track email newsletters.
Create signup forms that match your brand/site’s look and feel, and send
your subscribers product updates, event invitations, announcements or
editorial content. Analytics are included so you can generate reports to
improve your campaigns and learn more about your subscribers.
If you have fewer than 2,000 subscribers, you can send up to 12,000 emails
per month absolutely free.

Sendy

Website: http://sendy.co

Sendy is a self-hosted email newsletter application that lets you send
trackable emails via Amazon Simple Email Service (SES). This makes it
possible for you to send authenticated bulk emails at an insanely low price
without sacrificing deliverability.
Sendy is another bulk mail option, which can work out much cheaper than
other services when dealing with large volumes of email. You pay a one-time $59 payment to use, and minimal additional payments of $1 per 10,000
emails.

YMLP

Website: http://www.ymlp.com

YMLP is another popular newsletter management program. It includes a
built-in email newsletter builder, with 30 sample templates. No CC, no BCC,
no ‘undisclosed recipients’—everyone gets their own copy, and can’t see who else is receiving the same email.
Interestingly they even have a quote from Cliff Harris of Positech Games on
their site, which in my opinion makes YMLP a very good choice as I value
Cliff’s opinion on this sort of thing: YMLP takes all of the hassle out of
keeping in touch with people who like my games. Their reporting is
excellent and the online user-interface makes putting together a nicely
formatted press release a piece of cake. I’d recommend them to anyone who
wants their newsletter signups handled professionally.

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